Brandspace
rewind
Just cuz they're little guys, doesn't mean they can't have big style.
About Us
and our culture
WEE ARE THE PPL™ began as the brainchild of Art Director Bryan McCloskey as an experiment in branding. Figuring that he aids in building brands for a living on the direction of his clients, he set out to create one of his own. He wanted one that would be completely unorthodox in its category. He was curious to see if it would resonate with people and if they would love it and embrace it.
Choosing the category was easy, this wasn't Bryan's first foray into the apparel industry. In 2002, he established the street wear line Forefront Apparel Co., aimed at the teen and young adult markets. This time he set his sights on an older target audience (that shops for a much younger one).
"Little dudes aren't as picky about what brands they wear, just as long as it looks cool." says Bryan. My past company had several road blocks to overcome in hopes of winning over my target audience, competing with companies with mega marketing budgets and professional athlete-endorsed brands is not easy as an independent company. "WEE ARE THE PPL™ is really a brand for the parents, – aimed at my friends and our demographic." He adds, "I basically set out to bring to market a fresh new line that doesn't piggyback off an already established tween / teen brand. This one is for kids and kids only."
WEE ARE THE PPL™ is for little dudes whose mums and dads are into or inspired by all the greatest things in life including skateboarding, design, typography, tattoos and rock n' roll. If you think your little man would look stellar rockin' our gear, feel free to visit our WEE-Store.
As is often true with most D.I.Y. inspired brands, our success depends heavily on you, our fans. Striving to always develop and maintain close intimate relationships with customers and business partners alike, our key components for success have to be collaboration and communication with those that welcome it.
The unique difference with WEE ARE THE PPL™ is our commitment to social responsibility. For a detailed outlook on why WEE do what WEE do, check out Bryan's Story and learn about our promise to Children's Hospitals through our Make a WEE Difference Program.
WEE truly hope you embrace and enjoy the WEE ARE THE PPL™ brand as WEE appreciate and enjoy the opportunity to bring it to you.
STAND SURE!
